
Networking Provides Opportunities
One of the most important elements of being a business leader is continuing to keep your face in the public eye. Networking is one of the...

The Write Stuff, Part II
Wot woud yoo doo if yoo tryed to reede somtheng thet wuz ritin rong? I know what I would do if I tried to read something that was written...

Crisis Communications: Don't Wait Too Long
Little old Oklahoma made a few national headlines recently with a not-so-friendly dispute involving two simple words – Shop and Edmond....

The Write Stuff
About a month ago, I noticed a post on Facebook from a PR practitioner who I’ve known for several years. The post was simple and was...

Pushing the Envelope with Marketing
Several weeks ago, I received an email from Fandango – yes, I get emails from Fandango – with a bold and eye-catching headline. “Saving...

The Destruction of the KD Brand
Flashback to May of 2014. Kevin Durant was named the MVP of the NBA for the first time and the Thunder were playing well in the playoffs....

Social Media Strategy vs. Posting to Social Media
I once had a conversation with a friend of mine in a similar industry who voiced concern about my frequent posting to social media....

Knowing Your Consumers
It makes sense that most of us probably have a good idea as to who our targets are when it comes to marketing. Toys ‘R’ Us is smart...

Welcome to Jupiter Promotions
For those of you who are new to Jupiter Promotions, welcome. And trust me, Jupiter Promotions should be new to all of you since it is new...