Creating Social Media Worth Sharing
The other day, I was taking a visual stroll through the news feeds of my social media outlets when I noticed a friend of mine sharing a post belonging to someone she knew. The post itself wasn’t all that important but what I noticed is that it was a unique food item. I never went back to see how much attention was given to that particular post, but I did find it interesting that this friend seemed willing to take the extra step of helping promote her friend’s business. I noti
The Evolution of Public Relations in Today's World
A couple of weeks ago, we posted an article that appeared in Forbes that talked about how PR firms have evolved and how they continue to evolve. Public relations used to just be mostly writing press releases and knowing how to talk to whoever your audience is, but times have most certainly changed. Now, you must be at the forefront of adapting to those changes or you will get left behind. When I rejoined the private industry as a PR consultant in 2013, it was definitely a lea
