PR Disasters: What Went Wrong in 2016
2016 is a year that will be remembered for a lot of things – the unpredictable path to the presidency for Donald Trump, the high volume of culturally iconic deaths and the Chicago Cubs ending sport’s longest streak of futility. There were a few memories worth mentioning in the public relations and marketing side of the world as well, and what better time to remember them than our last blog of 2016? Not to stay on the topic of Trump, but his campaign was truly a PR disaster. T
Giving Your Clients a Christmas Gift
If you haven’t been paying attention, the signs should make it very clear – the holidays are here! And from a public relations’ perspective, it’s a great time of year to capitalize on promoting your clients. One of the first things I discovered from being a reporter was that I enjoyed spending time with my family during the holidays just as much as anyone else. But I also learned that the holidays were typically a slow time for news, which actually made my job tougher. As a P
