Pushing the Envelope with Marketing
Several weeks ago, I received an email from Fandango – yes, I get emails from Fandango – with a bold and eye-catching headline. “Saving the World Takes a Big Johnson and a Little Hart” For myself, I knew immediately this was referring to Dwayne Johnson and Kevin Hart starring in the movie, “Central Intelligence.” However, it wasn’t lost on me that this was an adventurous and potentially risky headline for even an email. Many of you may be reading this and wondering what the b
The Destruction of the KD Brand
Flashback to May of 2014. Kevin Durant was named the MVP of the NBA for the first time and the Thunder were playing well in the playoffs. KD was at the top of his game and his brand reached a pinnacle when he gave his speech upon receiving the league’s top award. Nothing could ever go wrong, right? Not exactly. With each pinnacle comes a downward decline. The Thunder lost in six games to the Spurs in the Western Conference finals. The next season was full of missed games due
