Social Media Strategy vs. Posting to Social Media
I once had a conversation with a friend of mine in a similar industry who voiced concern about my frequent posting to social media. Granted, we were talking about my personal pages but her message was the same – people don’t pay attention to social media unless it is bad. I disagreed with her then and I absolutely disagree with her perception now. The key difference between individuals like my friend and companies like mine is that we have a strategy that focuses on how to be
Knowing Your Consumers
It makes sense that most of us probably have a good idea as to who our targets are when it comes to marketing. Toys ‘R’ Us is smart enough to know they should run commercials during kids shows so they can get excited and go tell mommy or daddy how much they want that incredibly amazing new thing they saw on TV. Beer and snack commercials seem to do much better during sporting events because they know men tend to be watching during that time. But sometimes, the target of a bus
